A great example of this is the web hosting company, which uses the word “Engine” instead of “Host” to signify that it powers WordPress sites. You want your domain to be unique enough to stand out in people’s minds, while also being simple enough for people to remember the whole thing. Our sister site,, is a great example of this: the site is where you can find our WordPress themes, so we’ve included the word “Theme” to tell everyone what it’s about. A domain name should tell you something about the business you’re visiting. The best domain names have three things in common: The first step in how to choose a domain name is to understand what makes a good domain name. Now that we’ve established why your domain name is so important, let’s talk about what makes an effective domain name. This is essential for getting visitors to your site, as we’ll discuss in more detail later on.Īll in all, your domain name is a key part of your brand identity that can be used to help both people and search engines understand what your website is about. The right domain can also make it easier for search engines to understand what your site is about, which can make it easier for your pages to rank well. This makes it essential to choose a domain name that sounds professional and gives potential visitors some idea of what they can expect to find on your website. For many users, it’s also the first impression they get of your brand. As we’ve already discussed, your domain name is the main way people find your brand on the internet.
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